YEARLY PLAN Shanghai Showroom: Drawing space through fashion

On Yongyuan Road in Shanghai, the fashion label YEARLY PLAN presents its Shanghai showroom as a spatial experiment that dissolves the boundaries between retail, exhibition, and architectural thought. Designed by SHISUO, the project treats fashion not as a static product but as a moving presence that continuously negotiates with space, body, and perception.

Confronted with an irregular existing interior shaped by misaligned walls, columns, and exposed rainwater pipes, the design returns to the most elemental tool of fashion display: the hanging rail. Rather than resisting the constraints of the site, a single continuous rail responds to them. It traces the perimeter, bends around obstacles, and rises where passage is required, absorbing the spatial disorder and transforming it into a fluid line of movement.

Extending for nearly one hundred meters, the rail maximizes display capacity while becoming the project’s primary architectural gesture. It operates less as a fixture and more as a freehand drawing in space, a continuous sketch that registers the relationship between structure and motion. Through this gesture, the showroom articulates a quiet but precise exploration of self and other, suggesting that people, garments, and architecture exist only through their mutual reference.

Anchoring this light and continuous line are sculptural concrete display stands inspired by the work of Eduardo Chillida. Composed of interlocking cast in place concrete modules, the stands retain their raw textures and imperfections. Their mass and gravity introduce a deliberate tension within the space, counterbalancing the apparent weightlessness of the floating rail.

This dialogue between heaviness and lightness extends to the material palette. Hand dyed timber slats recede quietly into the background, lending the interior a restrained warmth and a gallery like calm. Against this neutral field, garments take on heightened presence. When delicate fabrics meet the rough concrete surfaces, an unspoken exchange emerges between hardness and softness, stillness and flow.

Scattered through the showroom are full height stainless steel mirrors whose surfaces are fragmented into staggered geometric facets. These are not conventional reflective planes but spatial devices that multiply and distort the body. The mirrors evoke the afterimage of motion, as if the body were briefly captured in a sequence of overlapping frames.

In this sense, the mirrors become metaphors for fashion itself. Clothing is not presented as an object frozen on a hanger, but as something activated by movement and time. Reflection, fragmentation, and overlap suggest that fashion only fully exists when worn, when it enters into dialogue with the moving body and the surrounding space.

The showroom deliberately distances itself from conventional commercial display strategies. Instead of standardized fixtures, SHISUO conceives the interior as a collection of enduring spatial and sculptural elements designed specifically for the brand. Architecture, fashion, and contemporary art converge in a restrained yet expressive environment that prioritizes emotion, material presence, and intellectual clarity.

Through this approach, the YEARLY PLAN Shanghai Showroom establishes a distinct aesthetic identity rooted in spatial experimentation and sensory balance. It is a place where fashion is not merely shown, but thought through, experienced, and allowed to unfold in time.

Project Credit

Project name: YEARLY PLAN Shanghai Showroom
Location: Shanghai, China
Time: 2025
Design firm: SHISUO / @shisuodesign
Area：226㎡
Photography: Lv Xiaobin